Jul 27, 2023 | Uncategorized
Short-Form Video Marketing Show Off Your Business As you know, the way people consume content is changing. People are increasingly turning to short-form video content to get their information and entertainment. This is why short-form video marketing is becoming such...
Aug 1, 2019 | advertising, Analytics, Marketing Analytics, Marketing, Business Lessons, Behind The Spark, Business Lessons, Insight, Uncategorized
To spotlight how Sparkfactor can better your business, let’s look at how small organizations broadcast their stories and achievements through annual reports. Many companies often wonder – what is the importance of an annual report? To put it simply: it is the...
Jun 12, 2019 | advertising, Behind The Spark, branding, Business Lessons, Insight, Marketing, Marketing, Advertising, Business Lessons, Identity, Uncategorized
Today, we are often bombarded with brands and their logos. Some are eye-catching, some may feel pervasive, but they are all markers of successful businesses if so many people can recognize them instantly. A true mark of staying power is having a great logo and brand,...
May 14, 2019 | Behind The Spark, Business Lessons, featured, Insight, Local Marketing, Marketing, Direct, Neighborhood Marketing, Photography
We’re incredibly fortunate to be featured in Edgewater Now a few weeks ago! Our owner, George Lowe, answered a few questions for those curious about what our business does and why we love Edgewater! But, as not to lose the opportunity for education, have you thought...
Apr 25, 2019 | Analytics, Social Media, Behind The Spark, Insight, Social Media, Advertising, Social Media, Blogging, eCommerce, Technology, Uncategorized
More and more people these days have taken cell phones and other mobile devices as priority over laptop computers. Speaking from personal experience, much of my life as a young person is kept on my phone. It’s where I access my email, read books, and in general get my...
Mar 11, 2019 | Behind The Spark, Business Lessons, Blogging, Identity, Insight
With your business now in the swing of 2019, serving your customers and establishing strong connections, you also need to start thinking toward future encounters. Constructing a reputation may seem like a goal on the horizon first, but it’s incredibly important to...
Mar 1, 2019 | Behind The Spark, Insight, Uncategorized
The inspired work that our experts create help clients in all facets, from growth and connection to conversion and sales. Our digital and marketing strategies represent our team’s passion and energy, and we constantly push ourselves to learn more about new ideas...
Feb 9, 2019 | Behind The Spark, Business Lessons, Inbound Marketing, Email Marketing, Business, Insight
With February beginning, this is a good time to start considering how you engage with your customers outside of face to face. If you are someone who has read up about how to make 2019 your year for your business then this is another way to keep the train chugging...
Jan 19, 2019 | Behind The Spark, Insight, SEO, Web Design, Social Media, Advertising, Business Lessons, Blogging
2019 is here and with it comes the urge to start fresh. There is no better time to get your startup ready for the big time than at the start of the year. You’re filled with ambitions and aspirations that you want to see through. With the kickoff of a new year, you’re...
Dec 15, 2018 | Insight, Web Design, Marketing, Business Lessons, Technology, Business
Having a logo for your company is a step everyone knows is important, but not as many give as much thought to how the design of their marketing looks. Fonts, images, graphics, even their placement is valuable. Investing energy and time into these is much more crucial...
