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Better Branding: How Does Your Logo Look?

Jun 12, 2019 | advertising, Behind The Spark, branding, Business Lessons, Insight, Marketing, Marketing, Advertising, Business Lessons, Identity, Uncategorized

Today, we are often bombarded with brands and their logos. Some are eye-catching, some may feel pervasive, but they are all markers of successful businesses if so many people can recognize them instantly. A true mark of staying power is having a great logo and brand,...

Why Every Company Needs Brand Guidelines

May 30, 2017 | Marketing, Advertising, Business Lessons, Identity

A brand is the way a company presents itself to outsiders: consumers, board members, partners, customers. A brand is used to identify one organization from another. And it’s not just the logo—although that plays a significant part—a brand identity takes into...

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Sparkfactor is a full service digital agency in Chicago. We design and build amazing websites, bring life to stories through videos and motion graphics, create inspiring identities and promote brands across social, print, outdoor, and out of home media. Visit us any time. We're always ready to listen to your next challenge.

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4300 N. Marine Drive #503
Chicago, IL 60613

p 773.938.1230
f 773.486.7037
info@sparkfactor.com
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