Having a logo for your company is a step everyone knows is important, but not as many give as much thought to how the design of their marketing looks. Fonts, images, graphics, even their placement is valuable. Investing energy and time into these is much more crucial than you might think.
Continue reading for Sparkfactor’s 5 important reasons why your business marketing needs great design.
Having great design is a great business strategy
Design is a key influence in how your customer or user interacts with your business. It’s how they engage or react to your product, all through your design. Focusing on design for marketing will ultimately help your product sell better and reach more users. No one likes to navigate a cluttered website, it’s an instant disregard. With a clean and uniform design for your marketing, it’s easy and simple to highlight the best things about your service. This is far more than just making a product’s advertising look “pretty”, it’s vital for your business to get people’s attention and to get them to want to choose your product or service over others.
It’s also important to focus on customer feedback, to monitor how they interact with your design. By altering and adjusting what you need to the feedback given, not only will you make your customers happy but you will also give more to the successful growth of your product.
Great design makes your business stand out
Visuals are the most important aspect of any type of advertising; to grab people’s attention and to hold it. At the very least it can make a memorable impression. Discover what kind of flare you want to go for with your design as a way to make it stand above the rest. Perhaps something sleek and minimalistic? Or something flashy and popping with color? Do you want to invoke specific images or ideals with your design to reflect your product’s high points?
You have to keep your product and who you want to market it to in mind as well. A design that doesn’t work well with your campaign or throws off your audience won’t guarantee they will latch on. Powerful photo ads and engaging video ads are an excellent way to showcase your design to your users.
Great design brings people back for more
When you have their attention through your design, you want to be certain you can make a sale. How a page layout is made and where the eyes are drawn to will be able to elevate your brand toward that sale. If your design is clean and clear-cut, people will understand that your business comes from professional hands and will treat you as such. The right design can communicate what you want about your product, but can also bring the audience in to learn more. If you have an especially eye-catching design, they can share it around. With luck, they can get more clicks upon your page as other people see it.
A brilliant design to a web page, video, or a social media ad can remain in people’s heads. It can also evoke a response and even take them along an experience to discover more about your company or product.
Great design makes the best conversion
Once a clean layout to a website sticks in someone’s head, they will want to know more! Knowing that this company’s design is a step above the rest, the customer will want to seek out your product, believing it too to be a step above. Great design can make for an excellent conversion tactic, in tandem with bringing people back for more. It can convert the exploration of your page into a sale of your product or a customer’s trust in your business. It can turn a member of your audience into someone who firmly believes that you have what it takes to be in their home or a part of their life.
Great design shows your capability
You want to elevate your brand or product with the design to match it, in order to change an interaction into a continued trust from your audience. When the design of your business and website gives you that professional and clean-cut look, it shows the face of your business to the rest of the world. If you want the world to see that you and your team are serious and have the customer’s best interests in mind, a great design will not only convey that but it will also convey your capability. It will show everyone else that you want to really run a business, not just make-believe. Great design will show your capability in wanting to become a business your audience can both trust as well as provide great service or a great product.
How Can We Elevate Your Design?
At Sparkfactor, creating elegant and eye-catching design is our passion. We’ve worked with a number of companies, to help them redesign website copies or even create video advertisements for them. Our ultimate goal is to bring life to stories through video and motion graphics, alongside building amazing websites and giving you the creativity to design your own inspiring identity. We want to help elevate your design to a place where you can shine the brightest.
We’ve worked with a number of companies, from Midwest Performance Cars and economic thoroughfares to incense companies like Gonesh and software solution businesses like performanceIT. We have expanded across a wide variety of businesses and products, so there truly is nothing short of what your creativity and our passion can do together. Contact Sparkfactor today for a custom audit of your current marketing, and we’ll gauge what you need to put you on the path to great design.