Climbing Freytag’s Pyramid // How to Use Dramatic Structure in Storytelling
Storytelling is such a ubiquitous word these days, especially in marketing, that it’s starting to become a word without any real meaning. But as a creative writing major, stories still have a special place in my heart. They help me connect with others, to...
Siemens Advantage Navigator
There’s a saying that “the devil is in the details.” Bringing technology products to market requires visual designers to walk a fine line between sufficient detail and overwhelming complexity. Siemens created Advantage Navigator to address...How to Stop Waiting” On Leads and Start Nurturing Them … Whether They Have Time or Not”
How many times have you heard “get back to me in a month”? And how many times have you heard that from the same prospect? In an ideal world, all of our qualified leads would be ready at a moment’s notice. But it’s not always so simple. While...3 Questions to Ask Yourself to Achieve Your Team’s Goals
As a business owner or CMO, you have a clear vision of where you want your business to go. You make goals, set benchmarks, use technology to monitor progress, and help manage your team through the process. Sometimes it’s smooth sailing from there, but other...