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The Super Bowl is this weekend and over 100 million people will tune in to see the Seahawks battle the Patriots. But, for a good portion of the crowd, the game is just getting in the way of the ads.

When you spend 4 million dollars on a 30-second ad, you want to make sure it’s going to hit the mark. Some go traditional, some go outrageous, and some just go dead in the water. But will anyone take a risk so big that it’s #SuperBold? That’s the question Sparkfactor is setting out to answer with this year’s ads.

Glue company Loctite spent almost its entire 2015 budget on its Super Bowl ad. That’s #SuperBold. 

The NFL and No More are sponsoring a PSA concerning domestic violence. Considering the league’s struggles with that issue, that’s #SuperBold.

A lot of advertisers are releasing their Super Bowl ads online. What happened to the days of finding out what people thought in real time? That’s not so bold.

Tune in next week as we rate Sunday’s ads in four different categories:

Storytelling

Comedy

Product We’d Actually Use

Ultimate #SuperBold

We’d love to hear what you think. Tweet @sparkfactor during the game with #SuperBold to tell us what ads you think are worthy of the title. But don’t just be a couch potato. Get inspired this weekend and be #SuperBold yourself. Do something daring, get out of your comfort zone, do something #SuperBold for the #SuperBowl.

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