A/B Testing Is More Than the Flip of a Coin
When I learned that June 1st is Flip a Coin Day, it instantly reminded me of A/B testing. Many people treat A/B testing like flipping a coin: pick a side you hope will come out on top, and hope for the best. But A/B testing shouldn’t be left to...
Mary O’Toole Maverick Award
The Maverick Award gives special recognition to leaders who have set the standard in promoting, connecting and strengthening female leaders in energy operations and engineering. The Maverick Award was presented this year, to Mary O’Toole of Primera, a...Virtual Tours Shouldn’t Be Stationary // Photography Month
May is Photography Month, and we love photography here at Sparkfactor. This week, we’ll be publishing a series of posts based on photography. Today’s post focuses on the importance of a virtual tour. Humans are creatures of habit and want to go where they...Stock Photography Doesn’t Have to Be Cheesy // Photography Month
May is Photography Month, and we love photography here at Sparkfactor. This week, we’ll be publishing a series of posts based on photography. Today’s post focuses on stock photography. The point of your website is to create an authentic connection with...Headshots Don’t Have to Be Boring // Photography Month
May is Photography Month, and we love photography here at Sparkfactor. This week, we’ll be publishing a series of posts based on photography. Today’s post focuses on the importance of headshots. A great way to advertise your company is to let people...