How to Read Your Marketing Road Map

I love road trips, always have. We used to take massive road trips when I was a kid: out west, out east, downstate. It didn’t matter where, I loved the windows down, sun on my skin, open road feel of an hours-long road trip. We would plan out the route on our...

Connect with People Instead of Personas

I listen to Spotify during my workday. I prefer the sounds of Maroon 5 over the glaring sound of silence, or garbage trucks out the office window. And while I like that I can listen to almost any song I’d ever want, I still have to sit through the ads that play...

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