In this social media frenzy we call life, it can be hard to tell where you, and your business, should spend time. Pinterest, a social media site where users can ‘pin’ pictures from websites to a virtual pinboard, is worth that valuable time, especially as a part of a successful social media strategy.
Why use Pinterest for business, you ask?
Well, because it has a few inherent qualities that businesses can use for their benefit:
It is inspiring
Your first inclination might be to only pin images that link back to your website, but don’t limit yourself. Start a collection of images, quotes, or websites that inspire you and your employees to be better at what you do. If you post what’s inspiring to you, you’ll inspire others … and they will respond, by using your pin on their board or by commenting on your content.
It is engaging
Pinning is an automatic stamp of approval, an “I want to show this to my friends” attitude. Not only does a pin show what website it’s originally from, but it shows what board the post buy legit soma online most recently came from, which can lead to more views of your account even after your pin has left your page.
It is a community
Create a conversation by responding to other users’ comments on your pins. Or start a community board where local or like-minded users can share posts about a specific topic.
Once you establish your presence in the Pinterest sphere, you then become:
A credible resource
Create your own board with infographics and articles about your specific industry. It will get your followers thinking critically and interested in what you’ll say next.
A relatable business
All of these steps add up to being a company that a user can trust. Potential clients might be pleasantly surprised by what they find when you let your virtual hair down. People have formed friendships over Pinterest, why not form professional relationships, too?
That’s how Pinterest can work for you and your business; take advantage and have fun! If you need help getting started, sign up for a free consultation and see how Sparkfactor will help your business thrive on social media and beyond.
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