Project Overview
Company: Special Sevice Area #39 Chicago
Industry: Public Sector / Community Development
Objective: To capture the festive atmosphere and community engagement of the SSA 39 Christmas Market, highlighting local vendors, family-friendly experiences, and neighborhood participation to promote future events and reinforce SSA 39’s role as a community connector.
Scope: Premiere Pro
Client Account
Special Service Area (SSA) #39 serves the Brighton Park and Archer Heights neighborhoods and was established in 2007. As one of 53 SSAs within the City of Chicago, SSA #39 delivers enhanced services and programming that go beyond what the City typically provides, with a focus on community engagement, economic development, and neighborhood vitality along the Archer Avenue corridor.
Project Summary
Sparkfactor attended the SSA #39 Christmas Market to capture the full scope of the event experience—from vendor interactions and family-friendly activities to the festive atmosphere that brought the community together. Using the collected footage, we edited a short-form social media recap video in Adobe Premiere Pro designed specifically for Instagram and Facebook Reels.
With optimal social engagement in mind, the video was crafted at approximately 30 seconds in length, highlighting key moments in a fast-paced, visually engaging format. The goal was to showcase the energy of the event, celebrate local businesses and participants, and create a shareable piece of content that builds excitement and momentum for future SSA #39 programming.