Early in 2013, Prevent Blindness America directed a study of the economic burden of vision loss and blindness in the United States. While an enormous amount of data was generated, the study findings had not been distilled into a compelling or digestible format. PBA came to Sparkfactor in search of a narrative concept as well, as a finished product – a short, persuasive, informational video.
Our creative team refined the report into its most compelling data points and developed them into dynamic imagery to cut across perceptions about health care and send a universal message. The resulting animation distilled a 76 page report into just 60-seconds, creating immediacy, relevance, and fostering emotional connections to the issue of vision loss.