PARR Insurance Brokerage provides custom lines of high-value property insurance throughout the United States. When we kicked off the redesign of their website, we discovered demographics and testimonials that painted a compelling story about their core consumer – a highly affluent home owner who seeking dialogue on their own level. We left behind the typical insurance industry outbound marketing approach and focused on portraying Parr as a trustworthy peer and partner.


The site design reflects a deep knowledge of Parr’s clients, informed industry perspectives, and the personalized, expert service PARR’s agents deliver. Sparkfactor brought this to life through curated lifestyle imagery, clean, modern design, and updated head shots of their staff shot on location at their office in Chicago.

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