McGuire Engineers approached our designers to create a new proposal template for their internal marketing department. When assets and reference files arrived, we uncovered a need for consistent branding across all of their marketing materials. Recognizing the equity present in the firm’s name and graphic mark, Sparkfactor rebuilt the McGuire brand with an X-Acto rather than sword. We brought clarity, subtlety, and polish to their image through a well-structured system of graphic elements, color, and type. The resulting deliverables included proposal materials, staff resumés and redesigned stationery. We believe the new tagline we wrote puts it all in a nutshell, “Excellence in Engineering”


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