It’s easy to think that time well-spent on social media means spreading the word about your products and services far and wide. Even for those lucky enough to name their own marketing budgets, it’s wise to start thinking of your social media marketing in more...
Have you ever forgot to book that ever-important dinner reservation? OpenTable might just be your lifesaver.OpenTable has become a reliable and efficient way for customers to secure reservations at some of the greatest eating establishments not only in Chicago, but...
Two Marathon events go head-to-head this weekend: the Bank of America Chicago Marathon and the 50th Anniversary of the Chicago International Film Festival. We give you the run-down on both. The Bank of America Chicago Marathon ...
“Books. People never really stop loving books.” This quote is uttered by a time-traveler who, at the time, is in the Fifty-First century on a planet called The Library. While The Doctor from BBC’s Doctor Who needs his space-traveling TARDIS to...
If you’re new to the concept of inbound marketing or if you’re looking for a down and dirty rundown of its elements, you’ve come to the right place. Whether you hire an agency or undergo the process on your own, here are the four main goals of inbound and the...
Today, Chicago says goodbye to one of the most popular restaurants in the city: Hot Doug’s. While die-hard fans are lining up to say farewell, Sparkfactor bids adieu from the comforts of our office by asking our team to share their stories of Hot Doug’s. The first...
This September, we joined leaders from the big agencies, broadcast media, and tech in celebrating the power of social. There were a lot of questions asked at #SMWChicago this fall: when will Facebook fall, what comes next, and how can we make social media work as hard...
Have you ever wondered what your clients really think of you? Try this… start with a Google search for yourself or your company name, then add the word “reviews” to the search. The result is a snapshot of the first impression most people get of your brand...
Social media may be at the heart of your strategy. It may not. In 2014, social affects your marketing regardless. This week leaders from all industries – agencies, brands, and independents – gather again to discuss ways to leverage social in marketing....
With the announcement of Apple Pay on September 9, most companies are concerned with how it will affect them in-store. The new near-field communication technology from Apple will connect with the iPhone’s Touch ID to allow consumers to pay for products in-store using...
