The Best Commercials of Super Bowl 51

Last night, Tom Brady and the New England Patriots beat Matt Ryan’s Atlanta Falcons in the first overtime Super Bowl game in history. And if that wasn’t enough excitement for one night, marketers also had a field day watching the

What Marketers in Any Industry Can Learn from a Cell Phone Company Feud

Last night, I watched the Super Bowl along with millions of other sports fans and ad watchers. I tweeted about the ads, took copious notes to be able to write our annual review of the ads, and watched as Tom

Kindred Chiropractic Rack Cards


When Dr. Kat Aleman opened her practice, Kindred Chiropractic, she knew she wanted to focus especially on women and children’s health and she needed well-designed materials to get the word out. Sparkfactor designed a set of 7 rack cards to

First Financial Credit Union Ad Campaign


We partnered with First Financial Credit Union to create web and billboard ads. First, we created a brand guideline to give consistency to the ads across channels based on company values. Then, using the guideline for reference, we sourced natural-looking

First Financial Credit Union Web Sliders


We teamed up once again with First Financial Credit Union to create web sliders for their new website that matched their new brand guideline and recent ads. We sourced realistic stock photography to add an instant connection with the audience.

The Best Commercials of Super Bowl 50

Last night, Peyton Manning and the Denver Broncos handily beat the Carolina Panthers in Super Bowl 50. But, as marketers know, there’s more than just one winner of the night—Super Bowl commercials also vie for top honors. This year, there were a

The Definitive Ranking of All Doritos Crash the Super Bowl Ads

No matter how you feel about the crowd-sourced Super Bowl ad campaign, the Doritos Crash the Super Bowl will end this year. The contest for fan-created ads ran for ten years, with prizes including 1million dollar bonuses for landing top

Carroll’s Animal House


Carroll’s Animal House is a local pet boarding service just outside the Chicago city limit near O’Hare airport. Carroll’s asked us to help increase their bookings with a thirty-second TV spot to air locally during Cubs games. We needed to

#SuperBold at the Super Bowl

The Super Bowl is this weekend and over 100 million people will tune in to see the Seahawks battle the Patriots. But, for a good portion of the crowd, the game is just getting in the way of the ads.

Howard Street


The Rogers Park Business Alliance enlisted Sparkfactor to create an integrated branding campaign for Howard Street. Primary objectives were to raise awareness and encourage participation in local commerce and recreation. The community had recently undergone major civic improvements, and sought

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sparkfactor is a full service digital agency in Chicago. We design and build amazing websites, bring life to stories through videos and motion graphics, create inspiring identities and promote brands across social, print, outdoor, and out of home media. Visit us any time. We're always ready to listen to your next challenge.

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