Truth and Advertising #InspiredBy Community

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Hidden wonders surround us every day. Often we’re so focused on dealing with immediate challenges, we don’t see the unique resources standing within arm’s reach. The secret power of community is that opening up our challenges to trusted partners often reveals an obvious strength we’ve overlooked. Leveraging the power of communities starts by counting your assets, validating them, and engaging the unique abilities they bring to the table. Shooting on-location advertising imagery for the Rogers Park Business Alliance this summer revealed the truth of this lesson in amazing and wonderful ways. We featured one of the most compelling results above.

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This spring, the Rogers Park Business Alliance asked us to create an integrated branding campaign for Howard Street to raise awareness and encourage participation in local commerce. The result, “Say Hello to Howard,” brings to life the diversity and optimism of area entrepreneurs in a way that bends expectations, but not the truth. Phase one of the campaign rolled out this summer of 2013 featuring events, social media activity, out-of-home and on-premise marketing.

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Creative Director at Sparkfactor, Branding geek, Chicago cyclist - rain, wind, or sun.

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sparkfactor is a full service digital agency in Chicago. We design and build amazing websites, bring life to stories through videos and motion graphics, create inspiring identities and promote brands across social, print, outdoor, and out of home media. Visit us any time. We're always ready to listen to your next challenge.
773.292.8000
info@sparkfactor.com


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