When Together We Served started working with Sparkfactor they already had a company video. Although, from their analytics and member feedback they knew that the over 5 minute narrative wasn’t captivating viewers the way they needed it to. Sparkfactor was commissioned to produce a new video using the existing footage and breathe new life into the piece. A new shorter edit was created with an eye towards the true emotional connection members have with the Together We Served online platform and their community. With an important audience comprised of active duty servicemen and veterans it was crucial that the edit convey the material while keeping the right tone. This new edit gave TogetherWeServed.com a fresh message to share with their existing and future new recruits.