Before we could launch the Silver Linings Clothing website, we needed to add images of the available options of customizable dress shirts and interchangeable collars and cuffs. The photoshoot featured high fashion photography from our own David Hanus. The photos are a mix of close up looks at the clothing, and lifestyle images. The shoot was based in a premium high-rise building in downtown Chicago and made creative use of the lounge area and balcony, as well as other areas. The client then selected the images he thought best represented the clothing, which would become the online lookbook for his products.