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Sears Home Appliance asked us to build a large-scale experience to activate the cooking community. This site involves the user submitted video entries, recipe databases, chef blogs, live streaming video, dynamic contest voting, as well as interactive games and prizes. The challenge puts 24 professional chefs in competition with a chance to win money for a charity in their home city. The Sears Chef Challenge aims to find the nation’s next up and coming chef while raising money for the nation’s food banks. The contest engages consumers to vote for their favorite chef!

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