Rice-A-Roni had already established a presence on Facebook, but they were looking to reach out to their fans in a more personal way, so they came to us to develop the Personality Quiz. This light-hearted questionnaire asks of the user to choose certain personality traits, which lead to a specific flavor of Rice-A-Roni and an offer for a free coupon. The project was a great success and the coupon limit was reached within the first few days of publication. Coupons are no longer available, however, the quiz remains online and can be played on the Rice A Roni Facebook page.

Posted in portfolio, social
sparkfactor is a full service digital agency in the heart of Chicago's Wicker Park. We design and build amazing websites, bring life to stories through videos and motion graphics, create inspiring identities and promote brands across social, print, outdoor, and out of home media. Visit us any time. We're always ready to listen to your next challenge.

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