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Rice-A-Roni had already established a presence on Facebook, but they were looking to reach out to their fans in a more personal way, so they came to us to develop the Personality Quiz. This light-hearted questionnaire asks of the user to choose certain personality traits, which lead to a specific flavor of Rice-A-Roni and an offer for a free coupon. The project was a great success and the coupon limit was reached within the first few days of publication. Coupons are no longer available, however, the quiz remains online and can be played on the Rice A Roni Facebook page.