Prevent Blindness America – The Cost of Vision

Early in 2013, Prevent Blindness America directed a study of the economic burden of vision loss and blindness in the United States. While an enormous amount of data was generated, the study findings had not been distilled into a compelling or digestible format. PBA came to Sparkfactor in search of a narrative concept as well, as a finished product – a short, persuasive, informational video.

Our creative team refined the report into its most compelling data points and developed them into dynamic imagery to cut across perceptions about health care and send a universal message. The resulting animation distilled a 76 page report into just 60-seconds, creating immediacy, relevance, and fostering emotional connections to the issue of vision loss.

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sparkfactor is a full service digital agency in Chicago. We design and build amazing websites, bring life to stories through videos and motion graphics, create inspiring identities and promote brands across social, print, outdoor, and out of home media. Visit us any time. We're always ready to listen to your next challenge.
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