National Express Corporation is a nationwide transportation company represented by three distinct brands, Durham School Services, Stock Transportation, and Petermann. NEC hired Sparkfactor to produce a corporate “Vision and Values” piece to aid in recruiting and training for all three branches, as well as their corporate offices located in the Chicagoland area. The video was shot on-location in 5 cities, putting NEC’s star employees in the spotlight. The finished product reveals a unique dedication to improving lives and a desire to take part in education. Rich in motion, Sparkfactor’s approach to titles, text, and graphics bring together the many voices of a vibrant employee community with the corporate vision that guides them.