McGuire Engineers Brand Evolution

McGuire Engineers approached our designers to create a new proposal template for their internal marketing department. When assets and reference files arrived, we uncovered a need for consistent branding across all of their marketing materials. Recognizing the equity present in the firm’s name and graphic mark, Sparkfactor rebuilt the McGuire brand with an X-Acto rather than sword. We brought clarity, subtlety, and polish to their image through a well-structured system of graphic elements, color, and type. The resulting deliverables included proposal materials, staff resum├ęs and redesigned stationery. We believe the new tagline we wrote puts it all in a nutshell, “Excellence in Engineering”

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sparkfactor is a full service digital agency in Chicago. We design and build amazing websites, bring life to stories through videos and motion graphics, create inspiring identities and promote brands across social, print, outdoor, and out of home media. Visit us any time. We're always ready to listen to your next challenge.

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