Sparkfactor created a new brand for Howard Street as part of the “Hello Howard” campaign created for the Rogers Park Business Alliance. The mark needed to communicate not only “who” Howard Street was, but also what and where. The connection between pedestrian traffic and local commerce informed an opportunity to develop a brand mark reinforcing Howard Street’s role as a vital CTA connection point. A range of concepts were reviewed as part of design development, however, overwhelming response to the familiar visual elements of the color red (signifying the CTA’s Red Line), and the terminal marker point (nested circle) contributed to the nearly unanimous selection of the approved logo by RPBA stakeholders.
See the Howard Street identity in use in the Hello Howard ad campaign graphics.