Branding and Identity Development

A brand’s identity is the visual expression of a brand that is communicated to the outside world, and includes its name, logo, communications, and visual appearance. A brand identity creates an emotional connection and reflects the brand positioning and desired image. Our brand identity and development process consist of an analysis of the business’ needs with the application of the brand identity to several pieces of marketing communication. Our creativity is sparked when we begin the brand identity development of our clients – this is where the creative exploration begins. We explore through brainstorm sketches and typographies to find the best solutions that are digitally developed into more refined logos. Our presentations of the logos come in about 3-5 logo directions in which we feel are the most successful that reflect our specific client in detail. Of course, we know that who you are is more than just your logo. Your brand is about how your visual identity, your messaging, and your actions speak together in a consistent voice to target all of your specific audiences internally and externally.

The Law Firm of Merlo Kanofsky & Gregg contacted us in the spring of 2012 to let us know they were happy with the last website we designed for them over 10 years ago. The partners in the firm had since changed and it was time to update their website as part of a complete rebrand.

Screen shot 2012-08-16 at 2.42.02 PM

Law Firm of Merlo Kanofsky & Gregg

Visit our Free Marketing Audit and Consultation page to learn more on how you can establish a unique identity to fit your brand.

Posted in Capabilities
sparkfactor is a full service digital agency in Chicago. We design and build amazing websites, bring life to stories through videos and motion graphics, create inspiring identities and promote brands across social, print, outdoor, and out of home media. Visit us any time. We're always ready to listen to your next challenge.
773.292.8000
info@sparkfactor.com


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