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Anthony McGuire founded McGuire Engineers in 1986, as consultants to Chicago’s architecture, construction, and facilities management industries. After almost 30 years of growing McGuire into a leading regional firm, Anthony returned to the idea of a private practice. Sparkfactor was selected to develop an identity to communicate the new direction for this Chicago engineering icon. We developed a visual system that acknowledges the history of McGuire Engineers, yet remains uniquely personal and representative of “Tony’s” story.