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company background:
the illinois college of optometry has a long and distinguished legacy
as the oldest continually operating educational facility dedicated
solely to the teaching of optometrists. throughout it's history,
ico has remained at the forefront of optometry through the dedicated
efforts of faculty and students as well as it's excellent facilities.
ico, supported by the largest optometric alumni and alumnae association
in the world, remains dedicated to providing an unsurpassed educational
experience to optometry students who share their passion for excellence.
project description:
when prospective students request information about the illinois
college of optometry, a video, student catalog and application for
admission is sent out to the student. ico looked to sparkfactor
to create a unique package to present their content.
features:
the package design included a double cavity to hold a hidden video
underneath the student catalog. the kit also included a folder for
the application and die cut for the director of admission's business
card.
related projects:
website
graduation video
recruiting video
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