Direct Marketing

Barco E-mail / Product Series

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Barco Products uses email as the primary channel for direct marketing to catalog and online customers. Within their mix of highly targeted tactics, we were asked to create a product-focused e-mail series. Designed to engage, educate, and create a curated

Optos Game

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This interactive marketing tactic engaged opthamologists with tests of sight and knowledge, building scores while creating product and brand awareness.

Illinois College of Optometry

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This multimedia recruiting kit for the Illinois College of Optometry included an interactive CD-ROM, tabbed inserts and a catalog. The package was produced to get tech-savvy college students interested in Optometry, not to mention ICO.

Optos – 3D’s Interactive Quiz

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The Optos P-200 changed the way doctors can examine the back of the retina. With a 200 degree view, the Optomap retinal exam brought a whole new level to diagnostic care. To educate doctors about the product Sparkfactor developed an interactive

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